Sep 2, 2026
Kim sits down with Kelsey Orchard, VP of Marketing and
Communications at Fifth
Wheel Freight, where she leads marketing, communications, and
recruitment strategy,
including Inside Freight, the podcast she launched to give the
industry a voice. Contrary
to what you may think, logistics is cool. Really cool.
Kim and Kelsey dig into personal branding, Gen Z entering the
workforce,
misconceptions about logistics, spotting fake LinkedIn profiles,
why your GPA doesn't
matter anymore, and more.
Kelsey’s career path spans logistics, finance, and higher ed,
with a focus on shifting
public perception, supporting sales teams, and championing internal
communication.
These are industries everyone assumes are boring, but need savvy
marketing the most;
which is where Kelsey thrives.
Grab a watermelon margarita - this one's full of real talk and even
more laughs.
Connect with Kelsey: